Twitter Study: Box-Office Hits Have 150% More Tweets From Movie Talent

Variety reports "Twitter teamed with analytics firm Crimson Hexagon to analyze tweets for 33 movies released in 2015, spanning each film’s lifecycle from trailer release to post-premiere. The films included 15 “over-performers,” which had an average box-office-to-budget ratio of 2.5, and 18 “under-performers,” with a B.O./budget ratio of 0.5.".